No Man's Sky Launch Campaign

VIDEO // SOCIAL // DIGITAL

Launch Video:
How does one describe an infinite galaxy with 18 quintillion planets? This was our attempt at showing players a glimpse of what they would see in this beautiful, epic adventure game, inspired by classic science-fiction.

No Man’s Weather Social Posts:
We created social posts to mimic an ios-style weather app to describe the diverse environments of the planets in the game.

No Where Near Social Videos:
The game contains 18 quintillion planets that you can explore. We thought we would give some context to that large number with these social videos.

Planet Roulette Instagram Video:
You never know where you might land next. We created a planet roulette in an Instagram post with hundreds of planets flashing by. To land, the user simply taps on the screen to explore the planet.