One new identity. Endless possibilities.

From an iconic new emblem of opportunity to a fresh new color palette bursting with optimism, every element of PayPal’s new visual expression embodies the limitless positivity that powers their vision as a brand.

Over the course of a year, I helped to refresh the PayPal brand to include a new brand purpose, tone of voice, logo, color palette, typeface, visual identity, sonic identity, and photography style. And then globalized it.

Design Studio: Gretel NY