PRINT // SOCIAL // EXPERIENTIAL

HTC launched the HTC Status, the first phone with a Facebook button that glowed whenever the user was browsing something on the web that was shareable. With one touch of the button, it could share instantly to Facebook. 

We launched the phone with the "Summer of Like," a Facebook campaign, targeting a young audience with exclusive events, movie premiers, concert tickets, backstage access and other exclusive content throughout the summer.

We kicked off the summer with an live-stream Usher concert. All footage, pics, and posts were captured on a HTC Status and only viewable through our Facebook page. 

Fans watching the live-stream concert could find themselves on- screen with their profile pictures projected on stage. Party-goers could get profile picture makeovers for their Facebook pages.

We continued to reward our fans throughout the summer with giveaways and exclusive content with celebrity and media partnerships.