“Hungy Hippo” :30
Parenting is hard enough. But with PayPal, checkout doesn’t have to be.
“Noise Cancelled” :30
We can’t make your neighbors keep it down, but we can help you get what you need now.
“Cover Up” :30
Not everyone cares about your financial security as much as you do. But PayPal does. Trust the way you pay.
Directors: Plummer/Strauss
VIDEO // PRINT // DIGITAL
You pull a fresh sheet of cookies from the oven. Your family runs into the kitchen. They sniff, swoon, and sing your praises. That, my fellow mothers, is a baking fantasy. If you want yours to come true, don't just bake. Bake with Diamond of California. Prepare your ego, it's about to get fed.
Director: Mike Maguire
Photographer: Tony D’Orio
PayPal’s refreshed brand identity ushers in a new chapter, reflecting a new direction for both the business and the brand—one that is simpler, cleaner, more modern, and more optimistic.
Design Studio: Pentagram New York
“The system encompasses a new bespoke brand typeface, PayPal Pro, a streamlined color palette, and a motion language based on everyday payment behaviors like tapping, flipping and swiping.”
“PayPal Pro is a customized version of LL Supreme, a contemporary redrawing of Futura by Lineto Type Foundry.”
No Man's Sky Launch Campaign
VIDEO // SOCIAL // DIGITAL
Launch Video:
How does one describe an infinite galaxy with 18 quintillion planets? This was our attempt at showing players a glimpse of what they would see in this beautiful, epic adventure game, inspired by classic science-fiction.
No Man’s Weather Social Posts:
We created social posts to mimic an ios-style weather app to describe the diverse environments of the planets in the game.
No Where Near Social Videos:
The game contains 18 quintillion planets that you can explore. We thought we would give some context to that large number with these social videos.
Planet Roulette Instagram Video:
You never know where you might land next. We created a planet roulette in an Instagram post with hundreds of planets flashing by. To land, the user simply taps on the screen to explore the planet.
We capture the unique stories of real small businesses.
eBay Spring Campaign: TV
Say goodbye to winter — spring is finally here. It’s time to clear out, charge up, get out, and pick up right where you left off with the help of eBay.
These spots performed so well that within an hour of watching the seller video, 884k people visited eBay. And within an hour of watching the buyer video, 1.3 million eBay shoppers increased sales in the Home and Garden category.
“Goodbye, Winter” 0:15
”Hello Spring!” 0:15
TV // Digital
The launch of PayPal’s first hardware device.
It’s magic when things click into place. When they flow as one. When your business and your customers sync. When local isn’t just a place—it’s a feeling. Where ‘stranger’ becomes ‘neighbor,’ and ‘small business’ becomes ‘our place.’ We believe in the power of your community.
PayPal Zettle was built to simplify the complicated. Integrating all your tools to streamline your workflow, make things easier on the backend, and give you back your time. And while your day to day may feel far from magical, each moment of harmony can lead to time to catch up with a favorite customer, get home for dinner, or just take a deep breath. Because, when it all comes together there’s nothing you can’t achieve.
Agency: Media Monks
Director: Rodney Lucas
Photographer: Adam Dillon
One new identity. Endless possibilities.
From an iconic new emblem of opportunity to a fresh new color palette bursting with optimism, every element of PayPal’s new visual expression embodies the limitless positivity that powers their vision as a brand.
Over the course of a year, I helped to refresh the PayPal brand to include a new brand purpose, tone of voice, logo, color palette, typeface, visual identity, sonic identity, and photography style. And then globalized it.
Design Studio: Gretel NY
Holiday Campaign: DIGITAL // PRINT // VIDEO
Naysayers will say humbug to holiday magic. Well, we say humbug to that! We say wish harder, bolder, brighter, and more often. Because every wish adds magic to the holiday spirit. So seize the season with eBay, and fuel more wishes than you ever thought possible. Give and get more than you ever dreamed. Give into the magic. Give into the wonder. This season...Wish Bigger.
Photographer: Thayer Gowdy
Speaking out against all those imitation chips.
Photo Art Direction + Styling
A holiday photo shoot with California Boho vibes to accompany editorial and social content for Tiny Prints.
Photo Art Direction:
Shot on location in Kingston, Jamaica and Usain Bolt’s home track.
Photographer: Adam Dillon
“Neighborly”
“Twice in a Lifetime”
“Skiis”
Agency: Swift
Director: Aaron Ruell
(Yes, “Kip” from Napoleon Dynamite)
In an unprecedented moment in history, we faced a global pandemic in 2020. As small businesses and their communities were greatly impacted, stories of resilience and ingenuity emerged. PayPal wanted to celebrate and support these small businesses. We created this campaign through user generated content to highlight PayPal merchants around the world and help give them a broader stage to reach more customers all while remaining safely inside and socially distant.
Launch for Zico's new juice line.
PRINT // SOCIAL // EXPERIENTIAL
HTC launched the HTC Status, the first phone with a Facebook button that glowed whenever the user was browsing something on the web that was shareable. With one touch of the button, it could share instantly to Facebook.
We launched the phone with the "Summer of Like," a Facebook campaign, targeting a young audience with exclusive events, movie premiers, concert tickets, backstage access and other exclusive content throughout the summer.
We kicked off the summer with an live-stream Usher concert. All footage, pics, and posts were captured on a HTC Status and only viewable through our Facebook page.
Fans watching the live-stream concert could find themselves on- screen with their profile pictures projected on stage. Party-goers could get profile picture makeovers for their Facebook pages.
We continued to reward our fans throughout the summer with giveaways and exclusive content with celebrity and media partnerships.
PRINT // DIGITAL
